"A 10-minute workout counts. A walk counts," Gabby George says. "Small, consistent actions are far more powerful than chasing perfection."
Gabby is a Master of Public Health nutritionist and the creator of GGStudio, a workout app built to sculpt women's strength, mood, and mindset in the time they actually have. She's also behind Bridal Arms, the program that went viral and quickly reached far beyond brides — kids, new moms, and women in every season of life started doing it. We talked with Gabby about the postpartum workout she'd actually recommend, her daily workout routine, and why the wellness industry keeps failing the women who need it most.
What Her Real Routine Looks Like
Gabby's own routine is refreshingly ordinary. "A walk by myself to clear my head, a 15-to-20-minute GGStudio workout. That's really it," she says. "Life is busy! And movement should fit right in."
The practice she swears by most is the one nobody would put on a poster: walking, daily. No equipment, no membership, no before-and-after. For a mother pushing a stroller around the block because it's the only exercise that survives an actual day, that's not a lower bar. It's the point.
Why Bridal Arms Reached Far Beyond Brides
"I've seen everyone from kids to new moms to women in completely different seasons of life doing the program," Gabby says. The surprise wasn't the numbers. It was who showed up.
"At its core, Bridal Arms isn't about brides at all," she says. "It's about creating an accessible entry point into movement." Not the occasion, not the image. The door in.
Sometimes all it takes is a short workout that helps you get out of your head, step away from the scroll, and reconnect with your body.
That low barrier is why a program built for brides ended up in the hands of new mothers — even though Gabby isn't one herself. She's simply fluent in the thing motherhood strips away and then demands back: a body you recognize, and ten minutes a day to prioritize it.
The Postpartum Workout She'd Actually Recommend
Ask Gabby what she'd recommend for a new mom in those early weeks, and she doesn't reach for the abs.
"The first thing I would recommend is learning how to reconnect with your breath," she says. She starts every GGStudio class with 360, or diaphragmatic, breathing. "It's a simple tool that helps reconnect the diaphragm, deep core, and pelvic floor."
The goal is to rebuild a strong foundation first, and then dive into regaining your strength.
The postpartum body isn't a project to finish; it's a structure to rebuild from the base. Breath before burn. In a culture selling new mothers a countdown to "bouncing back," Gabby proposes the opposite order of operations.
What the Wellness Industry Gets Wrong About Women
So many women end up feeling like failures at wellness. But they aren't the problem.
"I think the wellness industry often underestimates how much women are carrying," Gabby says. "Women aren't struggling because they lack motivation. They're balancing careers, families, caregiving responsibilities, relationships, stress, and the list goes on."
What they need isn't one more thing on the plate — it's a solution that fits the plate they already have. And then she names the lie that convinces exhausted women to quit entirely.
The industry has convinced many women that if they can't do everything, there's no point in doing anything. Not true at all.
For any mom who has skipped the whole workout because there wasn't time for the whole workout, her fix is a permission slip: "A 10-minute workout counts. A walk counts. Small, consistent actions are far more powerful than chasing perfection."
The thread through everything she makes is access — the belief that most women don't quit on their bodies because they're lazy, but because the system was built for a life they don't have.
How She Learned to Trust Herself
Gabby talks about her own growth the way she talks about rebuilding a core — as something built, not bestowed. "I've become much more comfortable trusting myself," she says. In her early twenties, she chased validation and second-guessed every career decision. "Confidence isn't something you magically wake up with," she says. "It's something you build through experience."
She doesn't frame any of it as a self she had to shed. "I'm incredibly grateful for every version of myself and every experience I've had along the way," she says. "Every job I have had has taught me something that helps me run my business and lead GGStudio today."
It's the same grace she's built into the work: you don't have to become someone new to begin. You just have to reconnect with the body you have, ten honest minutes at a time.
Gabby George is an MPH nutritionist and the creator of GGStudio, a workout app designed to sculpt strength, mood, and mindset in the time women actually have. Follow along at @gabbylgeorge.
